We live in an era where almost everyone can be an influencer. All you need is a device, a social account, and something insightful to say. Although some influencers are just beginning to grow their following, some already have hundreds of millions of followers.
The influencer landscape is more populated than ever, especially for these well-known social media personalities who make it really big. Many of the names mentioned here should appear familiar, but you can definitely check them out if they don't!
Brent Rivera
Brent Rivera is an American YouTube and TikTok personality best known for his appearance in the "Alexander IRL" movie in 2017 and the "Light as a Feather" TV show. Brent posts funny clips and videos on TikTok and YouTube.
Brent joined Vine when he was in high school and had a promising Vine career. In 2013, he joined Vine, and several years later, in 2016, with almost 10 million followers, he was one of the most popular users on the platform. In 2016, Vine was shut down, and Brent centered his focus instead on growing his YouTube channel.
More than 7 million views were received by some of his most popular videos, "If we talked how we texted." He has 15 million YouTube subscribers, 20.8 million followers on Instagram, 2.1 million followers on Twitter, and 36 million followers on TikTok.
Liza Koshy
Elizabeth Shaila Koshy is an American actress, YouTube star, and TV host. Known by her stage name, Liza Koshy, she first became famous on the Vine video-sharing platform. Liza has been one of the most followed YouTube stars since then.
Liza's YouTube channel started to get recognized in November 2016; she interviewed presidential candidate Barack Obama the same year about voter registration. From 2018 to 2019, her YouTube page did not post any fresh stuff, while Liza concentrated on acting and hosting work. The social media star became popular for her facial expressions, rapid pace, and determination to look silly.
She discussed several serious concerns simultaneously, though, involving anxiety, internet trolls, and the pressure to conform to the norm. As of January 2021, Liza has 17.8 million YouTube subscribers, 18.7 million Instagram followers, 2.9 million Twitter followers, 2.9 million Facebook followers, and 26.3 million TikTok followers.
James Charles
James Charles is an American YouTube star, make-up artist, and well-known celebrity on social media. With 25.4 million subscribers, James is YouTube's most-followed beauty influencer.
Charles is known primarily for his YouTube channel, which he debuted in high school in 2015. He posts many makeup-related videos on his channel centered on tutorials, moments of day-in-the-life, and make-up application.
James was named the first male ambassador of CoverGirl in 2016. The beauty influencer has done make-up for personalities like Kylie Jenner and Iggy Azalea. As of January 2021, James has more than 34.4 million TikTok followers, 26 million Instagram followers, and 7.7 million Twitter followers.
Lele Pons
The Venezuelan-born, Miami-raised influencer was once a star of Vine and notably opened up on her YouTube series regarding her struggle with OCD, Tourette syndrome, and more personal tragedies.
Her YouTube original docuseries, The Secret Life of Lele Pons, gives a glimpse of her personal life. She also hosts Best Kept Secrets with Lele Pons, her own Spotify-exclusive podcast. In addition, she makes comedy sketches for her YouTube channel, with over 17.5 million subscribers as of January 2021.
With 20.9 million followers, she is fairly popular on TikTok, and she posts several dance videos. She has over 43 million followers on Instagram. Pons has appeared in film, television, and music videos in addition to social media; released her own music; and co-authored a book in 2016.
Amanda Cerny
Initially, Amanda Cerny became popular for her Vines and comedy sketches on Youtube. She was recently featured with J Balvin and Bad Bunny in Cardi B's music video.
While Cerny may seem to have set out to become an internet star and only wandered into more mainstream acting roles, it was the other way around. The actress found herself having something to present to potential agents on social media. She taught herself, along the way, and out of necessity, how to write, film, edit, produce, direct and act in her own videos.
Her social media following evolved organically because of her sketch comedy. While her Instagram following is immense, with 25.2 million followers, she has also accumulated nearly 2.8 million subscribers on her YouTube channel.
Loren Gray
Loren Gray is a social media celebrity and singer. At the age of 13 and during the early days of TikTok (while it was still called Musical.y)., she became famous.
She has released six singles, one collaboration, and has starred in three music videos to date. She got nominated for a 2017 Shorty Award and 2016 Teen Choice Choice Muser Award.
She posts dance and lip-syncs videos on TikTok. She currently has 51M followers on Tiktok, 21.2M on Instagram, and 1.5M on Twitter.
Spencer X
Spencer Polanco Knight, or Spencer X, born and brought up in Manhattan, New York, USA, is a beatboxer and YouTube star. He is of Chinese and Ecuadorian heritage.
Spencer gained fame on YouTube and TikTok, where he is renowned for his fast-paced and smooth beatboxing and music tracks. He has more than 51 million Tiktok followers, 2.56 million subscribers on YouTube, and 965,000 Instagram followers.
As an artist to follow, he has been listed in many publications, including USA Today. Spencer has collaborated with a host of well-known artists since his rise to stardom, namely Alicia Keys and Sean Kingston.
Bella Poarch
Bella Poarch is an American-Filipino social media darling that rose to fame on the TikTok platform within a short period of time. In April 2020, Bella joined TikTok and swiftly got famous; she had more than 54 million followers on TikTok in less than eight months.
Cuteness, lip-sync videos, dance videos, and some gaming material highlight Bella's TikTok account. Her first-ever video on TikTok is about gaming. In the months after joining TikTok, she launched a YouTube channel and Twitter page following her TikTok success. She posted numerous videos, but her major hit was a video of Millie B's viral song "M to the B."
Her lip-syncing zoomed-in video and rhythmically bouncing to that song went viral and became one of the most liked videos of all time in TikTok. She has 178,000 Twitter followers and 9.5 million Instagram followers as of January 2021.
Zach King
Zach King is a Los Angeles-based American Internet personality, filmmaker, and illusionist. He is most popular for his "magic vines," which are digitally edited six-second videos to look like he's doing magic.
His videos are called "digital sleight of hand." In 2008, he started uploading videos on YouTube, and he began posting videos on Vine in 2013. On Youtube, he has over 10 million subscribers, while on Instagram, he has 24.1 million followers.
In addition, King posted his first TikTok video in 2016 and has since accrued more than 55 million followers, making him third of the platform's most-followed individuals.
Addison Rae
Addison Rae Easterling is an American social media celebrity, dancer, and actress. She has accumulated over 75 million followers on TikTok as of January 2021, ranking as the second most followed person on the site.
After she babysat one night, Addison first joined TikTok, and she posted a video as a joke. The video went viral, and that was the beginning of her popularity. She shares videos of lip-syncing and dancing that are recreated by thousands of users.
Since December 2019, when it was created, she has been part of the TikTok collaborative group The Hype House. Rae was named by Forbes as the highest-earning TikTok personality in August 2020. On Instagram, she already has 35M followers.
Charli D’Amelio
Charli D'Amelio is an American personality on social media and the world's most-followed on TikTok. The New York Times dubbed her as the "reigning queen of TikTok" for her achievement.
What's most interesting is that in the summer of 2019, she entered the platform, but in just a short period, she could rack up a following of over 107 million followers. Also, her scope stretches far and wide.
On Instagram, she commands 37.1 million followers, 5.2 million followers on Twitter, 76k on Facebook, and a modest 9.17 million subscribers on YouTube. She posts videos of dances and lip-syncs. Charli has a clothing line as well.
Conclusion
Social media is the place to go if you're looking for some motivation, entertainment, to find your next connection, or get the low-down on the new beauty or places to be.
You can quickly get lost jumping from one profile to another with influencers consistently flooding our feeds with seamless and intriguing experiences into the lives. This list has been made, with so many famous accounts, so you can look at the biggest influencers to follow today.
